Deep Blue
RGB 0 / 20 / 137
CMYK 100 / 87 / 0 / 20
Pantone Reflex Blue
Hex #001489

Blue
RGB 0 / 80 / 181
CMYK 100 / 66 / 0 / 0
Pantone 2388
Hex #0050B5

Teal
RGB 73 / 197 / 177
CMYK 59 / 0 / 30 / 0
Pantone 2358
Hex #49C5B1

Yellow
RGB 255 / 199 / 44
CMYK 0 / 19 / 89 / 0
Pantone 123
Hex #FFC72C

Pantone (PMS)
The Pantone system is used for precise color matching – you can give a Pantone reference to any printer, anywhere, and they’ll print the exact same color.

CMYK (Cyan/Magenta/Yellow/Black)
The print files will be delivered in CMYK color mode, which is suitable for commercial full color and everyday printing.

Note: If you try placing a CMYK file into a Microsoft Office program and the image doesn’t display correctly, try the RGB version.

RGB (Red/Green/Blue)
These colors are used in monitors, television screens, digital cameras and scanners. Digital logo files are in RGB color mode.

Hex (Hexadecimal)
This six digit code is associated with websites, viewed on a screen, and refers back to the RGB color.

To be the leading snack manufacturing partner focused on innovative and better-for-you products.

We partner with leading and emerging food companies to develop and market exciting plant-based snacks. As a Certified B-Corp, our positive impact reaches all of our stakeholders: our neighbors, co-workers, shareholders, suppliers, the environment.

We are an independent better-for-you snack manufacturer. At Wyandot Snacks, we embody the focus of a startup company with the resources and discipline of an industry leader. We are a dedicated team with a passion for making snacks both fun and healthy. By valuing the overall success of our partners, employees, and communities, we are creating a unique and sustainable culture.

Customer Success
We are committed to your success. Collaboration is vital to our innovation, and we will partner with you to help transform your ideas into sustainable, high-quality products that also taste good. From your first idea to seeing your product on store shelves, we will treat your brand as our own.

Environmental Stewardship
The food manufacturing industry has been behind other industries but is racing to catch up. We are leading the charge. As a certified B-Corporation, we use our business as a force for good. We consider the impact of our decisions on the environment. With our goal of zero food waste, we are committed to sourcing renewable energy, raw materials from local suppliers, and recycling.

Innovation and Quality
We are not afraid to get creative when it comes to generating a new plant-based snack. With a fully integrated culture of innovation including seven food scientists, your products will not only be formulated and made with quality ingredients, but they will taste good too. Additionally, we back our products with a best-in-class testing process.

Community Engagement
Our roots run deep as a snack manufacturing company. For 85 years, our community has played a big role in what we do. We have a responsibility to give back. Whether it is donating locally or to our commitment to the United Nations’ Sustainable Development Goal 2: Zero Hunger, our connection to our community is vital to our well-being and success.

Safety
One of our highest priorities is to assure the quality and safety of our products. We invest in the best equipment and the smartest people to keep your snacks tasting great. We are a SQF-certified company and committed to safety through the use of risk-based, industry-recognized standards and processes.

Team-based Culture
Our people are the heart of this company. They bring our mission and vision to life. Connection drives our work and every member of our team plays a role in what we do. Our great work reflects our great people.

Value for All Stakeholders
We consider the impact of our decisions on all our stakeholders—our teammates, our customers, our consumers, our community, our environment. We are more than a snack manufacturing company. We are a business that is working towards a greater good for everyone.

• We are in business with you
• The partner you want
• Connection drives everything.
• We are up for a challenge.
• Let’s create better ideas together.
• Let’s create better snacks together.

• The environment is one of our stakeholders.
• We rely on wind-driven technology for 100% of our electricity needs.

• We invest in quality.
• Shorter ingredient labels without all the “stuff.”
• Our labels are cleaner and our snacks are better.
• We redefine what a snack should be.

• We are in a dialog with our neighbors.
• We are listening.
• We have a responsibility to give back.

• Quality and safety is our job.
• The best equipment. The best people. The best snacks.

• Our people are the heart of this company.
• Connection drives all of our work.
• We take care of our people.
• Together we are unstoppable.
• Everyone has a voice.
• Our business is about people.
• Our great work reflects our great people.
• We make decisions together.
• People bring our mission and vision together.

• Our stakeholders believe in us.
• Snacks bring people together.
• Neighbors, co-workers, shareholders, suppliers, the environment: All are our stakeholders.

Honest
We always try to do the right thing. We share the facts in a way that is authentic, personable, and inspirational. We want what we say to pave the way for others to do the same.

• Use first person

Candid
We are straightforward, honest, and assured. We speak like a person who is passionate about our products. Our messaging is clear and direct, not cryptic.

• Use bold, straightforward language

Knowledgeable
Our work is complex. We are a guiding voice for our customers through the process. We are never deceptive, and we don’t use flowery language or hyperbole.

• Be direct

Fun-loving
Snacks are fun. But we also mean business.

• Write like you speak
• Use short sentences
• Avoid jargon when possible

Keep It Easy
You are busy. You can assume your audience is, too. Make it easy for them to get your point, quickly.

• Don’t bury the lead. The most important message should come first
• Bullet points are good. When it makes sense to break down a list in this format, do it
• Long paragraphs are walls of text. Break up your paragraphs to make it less daunting

Use Active Voice
In active voice, the subject of the sentence does the action. In passive voice, the subject of the sentence has the action done to it.

• Yes: We make plant-based snacks
• No: Plant-based snacks are made by us

Abbreviations
The first reference in a section, paragraph, or blog post should be the whole phrase with the abbreviation in parentheses. The abbreviation can be used exclusively after the first time.

Ampersand
Unless a technical term or part of a company name, don’t use an ampersand to replace the word “and” in writing.

Capitalization
Do not capitalize common terms or phrases.

Contractions
Use contractions as you would in everyday speech. When you write as people talk, the tone of the writing is more conversational. This is in line with our candid voice.

Emojis
Don’t use emojis, except when posting social media captions and responses.

Quotation Marks
Don’t use arbitrary quotation marks. Default to direct language.

Exclamation Points
Don’t use exclamation points, except when replying to a comment on one of our social posts. Still, do so sparingly.

Oxford Comma
Always use the Oxford, or serial, comma: the final comma that appears in a list of things in a sentence. Using this punctuation avoids ambiguity.

Hyphenation
The most important rule is to be consistent. If you choose to use better-for-you snacks, stick with it. No capitalization. This also goes for plant-based snacks.

Millions and Billions
There is considerable disagreement on the correct way to abbreviate millions and billions. Keeping with our knowledgeable voice, we are choosing not to abbreviate them.